Jo Andrews
Partner
Transforming commercial performance through structure, capability and measurable impact
Jo is a commercial transformation leader with over 30 years of experience helping organisations improve sales performance, optimise commercial infrastructure and deliver measurable revenue growth.
She has held senior leadership roles within global organisations including American Express, GE Capital and IG Group, as well as operating at board level within international businesses. Her experience spans financial services, fintech, travel, hospitality and professional services, working across the UK, EMEA, Middle East and Asia.
Jo specialises in driving commercial effectiveness at scale, aligning people, processes and performance frameworks to improve ROI and deliver sustainable growth. She has led large, multi-country sales organisations, built global sales performance functions and implemented structured approaches to targeting, pipeline management, incentives and capability development.
Her work is grounded in measurable outcomes. She has consistently delivered improvements in revenue growth, conversion rates, sales productivity and cost efficiency, including leading £200m+ revenue targets, improving ROI across EMEA sales functions, and delivering significant uplifts in pipeline performance and new business generation.
More recently, Jo has worked as a commercial optimisation consultant, partnering with organisations across sectors including real estate, hospitality and construction. She supports leadership teams to design and embed commercial transformation programmes spanning culture, structure, systems, talent and performance management.
Alongside her consulting work, Jo brings experience in global project delivery within the wellness, hospitality and travel sectors, supporting organisations to define strategy, build propositions and execute go-to-market plans.
Known for her direct, pragmatic and results-focused style, Jo brings clarity and momentum to complex commercial environments, ensuring that change translates into tangible business outcomes.
Her focus is simple: improve commercial performance, strengthen capability and deliver measurable, sustainable results.
30+ years in commercial leadership, sales performance and transformation
Senior roles within global organisations including American Express, GE Capital and IG Group
Led multi-country sales organisations and performance functions across EMEA, Middle East and Asia
Delivered £200m+ revenue targets and improved ROI across large-scale sales organisations
Drove significant uplifts in conversion rates, pipeline performance and sales productivity
Designed and implemented global sales performance frameworks, incentive models and targeting methodologies
Built and embedded learning and development frameworks to improve capability at scale
Delivered commercial transformation programmes across culture, structure, systems and performance
Provides advisory and consulting support to organisations across hospitality, travel, real estate and financial services
Trusted partner to leadership teams on commercial strategy, optimisation and execution