Pippa Halliday

Driving commercial growth through clarity, capability and execution

Pippa is a sales leader and commercial advisor with over 25 years of experience helping organisations build, scale and transform their commercial performance.

She has held senior leadership and board-level roles within high-growth, investor-backed businesses, most notably as Group Sales Director at Igloo Vision, where she played a key role in transforming the organisation from a regional events business into a global, software-led technology company. Her experience spans early-stage ventures through to international organisations, working across the UK, US, Canada and Australia.

Pippa specialises in helping organisations translate ambition into structured, scalable commercial models. She works with founders, leadership teams and investors to define clear value propositions, strengthen sales capability and implement the processes, systems and behaviours required to deliver sustainable revenue growth.

She is particularly experienced in building and leading high-performing sales teams, designing sales processes and customer journeys, and implementing CRM and performance frameworks that improve consistency and predictability. Her work combines strategic insight with hands-on delivery, ensuring that change is both practical and embedded.

Alongside her commercial leadership, Pippa is a highly experienced coach and facilitator, having delivered sales training, leadership development and executive coaching across a wide range of sectors. She is passionate about developing people and enabling individuals and teams to perform at a consistently higher level.

Known for her pragmatic, grounded and collaborative style, Pippa creates clarity in complex environments and helps organisations move from intention to execution with confidence.

Her focus is simple: build commercial capability that scales, strengthen leadership that delivers and support organisations to achieve sustainable, long-term growth.